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E-Z GRO Opt-In Mailing List
Techniques
An opt-in mailing list can be your most solid internet
marketing tool. Think of it as a foot in the door – or
better yet, a standing invitation to drop by anytime.
Research has shown that it takes an average of seven
contacts with a prospect to make your first sale.
It’s hard to count on someone returning to your web site
seven times – but if you get them there once, and
convince them to join your opt-in mailing list, you have
a standing invitation to contact them with your offers,
at your convenience.
The trick, of course, is turning your web site visitors
into opt-in list subscribers. Opt-in list building is
easier than you think. There are a number of tried and
true methods of list building that you can use – but
don’t be afraid to think outside the box to sign up
folks who drop by your web site for a short visit.
Start with a good reason for people to join your opt-in
list.
People don’t join opt-in lists out of the goodness of
their hearts – they opt in because you’re offering them
something of value. What have you got to offer?
• Get a 10% discount on all purchases over $25 –
exclusive to members of our mailing list!
• Find out about our newest products through our opt-in
mailing list!
• We’ll keep you up to date on the latest developments
in [insert your field here].
• Special discount prices and offers exclusively for
members of our mailing list.
Get the picture? You’re not saying, “Hey, can I keep
bugging you to try to sell you stuff?” You’re offering a
service – “I’ll let you know when I’ve got good stuff
you want to buy.”
Post the invitation to join your opt-in list prominently
on your web site. Simple list building truth number one
is that people can’t join your opt-in list if they don’t
know about it. Put an invitation to join your email list
on every single page of your site – and make the
invitation enticing.
Practice opt-in list building everywhere.
Include a short invitation to join your opt-in email
list as part of your email signature so that it goes out
every time you email someone. If you do a presentation
or event, personally invite participants or booth
visitors to join your opt in email list.
Bribe people to sign up with a free gift.
Bribery is a tried-and-true fast list building technique
and website promotion tool. Selling weight loss
products? Put together an e-book of weight loss facts
about nutrition and offer it as an incentive to sign up
for your opt in list. Be creative, and watch your list
grow like a weed.
Offer incentives for referrals.
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